Logo and Brand Identity Design Resources September 2010

Filed under: Branding, Logo Design, Resources 2
Logo Design Resources September 2010

Its that time again where I like to share a collection of my favourite logo and identity design articles from the past month. As usual, there was no shortage of quality posts in September. Without further adieu. Logo and Identity Design Resources 1. Would your logo fit on the moon? via Echo Enduring Blog 2. How to find the right logo designer via Leighton Hubbell 3. Showing Sketches to Clients via David Airey 4. The designer and the tech guy… Read more

Stop Designing Forgettable Logos

Filed under: Branding, Logo Design, Posts 15
Simplicity

This guest post was written by Paul Galbraith, a freelance logo designer based in the UK, who works with clients worldwide to produce successful logos, identities and rebrands for all types of businesses. ### With thousands of logos being created each year, it makes it extremely difficult for new ones to be designed that have something distinguishable to make them stand out, whilst staying simple enough to be memorable. This difficulty could well mean you’re producing logos that, although well… Read more

More on Google and Logo Designers

Filed under: Logo Design, Opinion 12
Google

This brief guest post was written by Perth-based Customer Experience Design and Marketing Consultant, Bernadette Jiwa. The article is in response my previous post on Google and logo design. More food for thought perhaps. _______ Couldn’t you just throw your hands in the air and jump up and down doing a merry dance at the unfairness of how Google ranks logo designers. The good guys (and girls), the really great guys can’t possibly get a look in. Search is flawed, … Read more

Logo and Brand Identity Design Resources August 2010

Filed under: Branding, Logo Design, Resources 4
Logo Design Resources August 2010

It’s that time of the month again, where I like to give out some “link love” and share some of the best logo and brand identity design resources from around the web. August has been yet another huge month packed with plenty of quality posts. Instead of making this monthly roundup a free-for-all, this month I have restricted the list to just 10 resources. Although this means that some really good articles didn’t make the cut, it also ultimately means… Read more

Logo Designer Interviews: Leighton Hubbell

Filed under: Interviews, Logo Design 35
Logo Designer Interviews: Leighton Hubbell

I am hugely excited about this post in our Logo Designer Interviews series. This week I had the pleasure of interviewing Southern California-based designer, Leighton Hubbell. Leighton is an exceptionally talented designer whose award-winning design career started more than 20 years ago. His logo, identity, and graphic design work have appeared in no less than two dozen publications. His past client list includes Sheraton Hotels, Nestle USA, Samsung and many more prestigious names. A few days ago when I first … Read more

Essential Logo and Identity Design Resources on Twitter

Filed under: Branding, Logo Design, Resources 32
Twitter

When I first started using Twitter, I had no idea how to find the best logo and identity designers to follow. I knew some of the more well-know identity design bloggers were on Twitter, however there were many other people and resources that took months to discover. The goal of the list below is to become a comprehensive resource of logo and identity design resources on Twitter. It will be updated frequently. The list has been split into three categories.… Read more

Logo and Brand Identity Design Resources July 2010

Filed under: Branding, Logo Design, Resources 5
Logo Design Resources July 2010

This is a new series on Logobird where I will be posting a hand-selected roundup of the best logo and identity design related articles at the end of each month. July has been an absolutely huge month packed with awesome posts about logo and identity design. Originally, 18 articles were on the short list, however in the interest of keeping it somewhat brief, I cut the list down to what I thought were the 12 very best. The posts are… Read more

Logo Design Love Book Review Plus Giveaway

Filed under: Branding, Logo Design 109
Logo Design Love

This is a somewhat belated review of one of my favourite design books published in the last 12 months, Logo Design Love: a guide to creating iconic brand identities, by David Airey. I first purchased my copy of Logo Design Love back in January, however given that I have just read it for a second time I thought this was the perfect opportunity to post a brief review. Giveaway: We are also giving away a brand new copy of Logo… Read more

Developing an Effective Logo Design Brief

Logo Design Brief

This post was written with the client in mind, however may also prove to be a useful resource for other designers. To develop an effective brand identity for your business it is essential that you are proactively involved in the process from the start. A designer can’t possibly hope to design an effective logo without your input, which is why the very first step in a logo design process should always be the development of a detailed design brief. The… Read more

Logo and Brand Identity Design Resources June 2010

Filed under: Branding, Logo Design, Resources 6
Logo Design Resources June 2010

There are so many articles published every month, it can be really difficult to keep up with the great ones. This post is a monthly roundup of my favourite logo and identity design articles for the month of June 2010. If you find this collection of resources useful please let me know, and I will make it a monthly staple here. I hope you enjoy! Importance of Questionnaires in Logo Design and 7 Fantastic Resources Have you ever wondered how… Read more

Time to Refocus: Logo and Identity Design

Filed under: Branding, Logo Design, Our Work 8
Specialist Logo Designer

Some of our readers familiar with the site may have noticed a few changes recently, the biggest of which is that we have decided to refocus our business on logo and identity design, and are no longer offering web design services. Here are the reasons behind the decision: Logo and identity design is what we are best at While the extra income from doing a few web design projects was handy, over time it just became too much work for… Read more

Logobird Designs a Wolda 2009 Award Winner

Filed under: Branding, Logo Design 8
Logobird Designs

Exciting times here at Logobird. Last night we received a notification from Wolda (Worldwide Logo Design Annual) that one of our logo designs was selected as a winning entry in Wolda ‘09. As a winner of Wolda 2009 the logo will be featured in the Wolda ‘09 annual printed book. We will also get an honourable mention on the Wolda website and a very cool award certificate. The winning logo is featured below. The design was the original logo for… Read more

Are All Graphic Designers Logo Designers?

Filed under: Branding, Logo Design, Opinion, Posts 38
Question mark

This is a guest post by Erik Ford from we are pixel 8, a boutique design and marketing agency with offices in Los Angeles and New York. You can follow Erik on Twitter or read more of his writing on the wearepixel8 blog. I am a graphic designer. Does that mean I am a logo designer as well? I will start off by saying that the answer to that question is an emphatic no! Now, before you start screaming at… Read more

Australia Unlimited Logo: Another branding disaster?

Filed under: Branding, Logo Design, Opinion 16
Australia Unlimited Logo

A little over a week ago saw the release of the much anticipated Brand Australia logo, with the phrase “Australia Unlimited” termed to market Australia overseas. According to the official Brand Australia website “Brand Australia aims to better position Australia as a global citizen, global business partner and world class destination. Brand Australia will use the country’s many achievements to sell Australia as a unique, strong, fair and future-focused nation.” Fair enough. So what is the reasoning behind the new… Read more

Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

This week I had the opportunity to interview Ty Mattson, the Principal of California-based design studio Mattson Creative. Mattson Creative specialises in brand identity and has worked with brands such as Coca-Cola and The Discovery Channel. Celebrity clients include the likes of Lenny Kravitz and Maroon 5. I have admired Ty’s work for some time now and have previously featured his site in a previous post – 13 Must Follow Logo and Brand Identity Design Blogs . To say the… Read more

Beyond the Brief – Undertanding a Logo Design Client

Filed under: Branding, Logo Design 18
Creatives Understand

After first getting the initial details of a new logo design project, the first thing most designers want to do is fire-up Illustrator and start playing around with concepts. I know instinctively, that is what I usually want to do. In order to develop a logo that is truly representative of an organisation however, it is essential to gather as much information about your client as possible. In fact, I would argue that when it comes to designing a logo… Read more

13 Must Follow Logo and Brand Identity Design Blogs

Filed under: Branding, Logo Design 44
arrows

Below is a list of recommended logo and brand identity design related blogs. I have provided direct links to their RSS feeds, Twitter and Facebook pages to make it easier for you to subscribe, follow and fan. Brand New – RSS Brand New is a blog that operates as a platform for its followers to provide opinions on corporate and brand identity work. It is the spin-off of Speak Up, the previous forum for discussion that was closed a few… Read more

Our Logo Design Process

Filed under: Logo Design 9
Our logo design process

A well thought-out and efficiently executed logo design process is a must for long-term success as a logo designer.  The design process is certainly one of the key points of differentiation between the good and not-so-good designers in the industry. The aim of this post is to give you some insight into the process we use at Logobird. If you are client, this post will give you some insight into the work that goes on behind the scenes when we… Read more

The Principles of Good Logo Design

Filed under: Logo Design 21
Apple logo

Logo design is playing an increasingly vital role in the personalisation of companies, products, and services.  As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand. Designing an exceptional logo is time consuming and a lot of hard work.  To be able to interpret a design brief and come up with a design concept that distills the very essence of a company takes a very unique individual. Aside… Read more

The Logobird Blog Has Arrived!

Filed under: Logo Design 0
Logobird

Welcome!  My name is Duane Kinsey and I am the co-founder of Logobird Designs, as well as the editor of the Logobird blog. The Logobird blog will primarily focus on what I love the most, logo design and brand identity. Other topics will include: Graphic Design Web Design Freelancing Tips Environmentalism Entrepreneurship Social Media In the interest of maintaining high quality posts, we will be posting here 1-2 times per week.  Going forward, there will also be guest posts by… Read more