Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

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Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

This week I had the opportunity to interview Ty Mattson, the Principal of California-based design studio Mattson Creative. Mattson Creative specialises in brand identity and has worked with brands such as Coca-Cola and The Discovery Channel. Celebrity clients include the likes of Lenny Kravitz and Maroon 5.

I have admired Ty’s work for some time now and have previously featured his site in a previous post – 13 Must Follow Logo and Brand Identity Design Blogs . To say the least, I was very excited when he agreed to do this interview.

Recently, Ty has been receiving acclaim for his artwork inspired by hit television series Lost.  Being a huge Lost fan, Ty created the original poster designs as a personal tribute to the show. The Lost inspired posters are now available for purchase at the official Lost merchandise store.

Lost Poster Giveaway

To celebrate our interview with Ty Mattson, we are giving away an original silk-screen printed Lost poster (valued at $45.95) designed by Ty to one lucky reader. For details on how to enter this exciting giveaway please see the bottom of this post – the entry process is simple.

Happily Ever AfterLost Poster 1The Package

An Interview with Ty Mattson

Thank you very much for taking the time for this interview. Can you tell our readers a little about yourself, what you do and where you’re from? What is a typical day like for Ty Mattson?

32. I live in Southern California. Studied design at University of Michigan. Started my own practice about 6 years ago.

I’m not sure there is such a thing as a typical day. Coffee seems to be the only constant.

Mattson Creative

Can you walk us through your typical process for a brand identity design project?

I always start with sketches. I spend a lot of time drawing and exploring. When I go to the computer, I usually start with type – looking for typefaces that seem to embody the tone of the brand. From there I realize the sketches that I feel work the best. There is a little movie of this I made on my blog for a client, Mottsy.

Mottsy

How do you find clients, or how do clients find you?

New business is an important part of my work, so networking, self-promotion and referrals all play into it. But I’ve found that doing great work for the same clients has been the best practice.

You have worked with some really high profile clients. From corporations like Coca-Cola and The Discovery Channel, to celebrities like Maroon 5 and Lenny Kravitz. How is it different working with these types of clients?

It’s much easier. The higher profile clients understand the value of design and have the experience and professionalism that make projects go smoothly.

What has been your most challenging (or rewarding) project to date? Why?

I love logo projects – reducing a complex idea into the simplest form, then expanding that into a visual language to create a brand.

Studio 1200

What do you think has been the fundamental reason for your success as a designer?

That’s a nice compliment. Thank you. This is a good question…not sure if I can put it into words…but I am very passionate about design. I love what I do. I think most creative’s feel this way, that they HAVE to create things; make things.

How do you keep yourself motivated?
Never have had an issue with that. The hard part is shifting gears and turning it off to rest.

Pocono Logo Design

What are your main sources of inspiration?
I have been thinking a lot about influences lately. Here are a few: Saul Bass. Mark Kistler. Paul Rand. Walt Disney. Tim Burton. Terry Gilliam. Charles and Ray Eames. Herbert Matter. Jim Hensen. Dr. Seuss. Norton Juster. Jules Feiffer. DC Comics. George Lucas. Peter Gabriel. U2. Edward Gorey. Charles Spencer Anderson. Paul Howalt. Jason Schulte.

Finally, for designers aspiring to be at the level you are today, what would be your advice?

I just read Malcom Gladwell’s new book (Outliers) about spending 10,000 hours to become an expert at something. I think it’s true. You have to design as much as possible. Never stop looking and learning. Stay up with what is current but refine your own point of view. Hold up your work to the best work out there – how does it compare? Keep pushing to make every project better.  Don’t settle for good. Push for great.

###

For more information on Ty and his work and feel free to browse his blog and follow him on Twitter.

Exclusive Lost Poster Giveaway

To be in the running to win an exclusive silk-screen printed Lost poster designed by Ty Mattson, all you need to do is leave a meaningful comment below and follow us on Twitter (@logobird). The winner will be drawn at random and announced on the 23rd of May 2010 – the same day the final episode of Lost airs in the U.S. Good Luck!

Logo Designer Interviews is an ongoing series here on the Logobird blog. We have more exciting interviews coming up that you wont want to miss. To stay up to date please subscribe to our RSS feed and follow us on Twitter.

UPDATE 24/05/2010: Winner Announced

Congratulations to @supervee for winning the Lost poster. Thank you to everyone who entered and supported the competition.

Lost Poster Winner




















  • http://www.behance.net/JosephMarsh Joe

    The Lost posters are very nice… I really like the logo work and the color palette though!

  • http://www.behance.net/JosephMarsh Joe

    The Lost posters are very nice… I really like the logo work and the color palette though!

  • Eric S

    Great interview
    Very interesting
    Great designs and work
    Simple, clean and to the point. But also requires some thinking
    Really nice stuff, look forward to seeing more
    Thanks much for sharing!

  • Eric S

    Great interview
    Very interesting
    Great designs and work
    Simple, clean and to the point. But also requires some thinking
    Really nice stuff, look forward to seeing more
    Thanks much for sharing!

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    • John W

      Nice interview, seems like a pretty humble designer that has produced some amazing work.
      I am really enjoying the “Lost” prints. Some pretty powerful images.

  • John W

    Nice interview, seems like a pretty humble designer that has produced some amazing work.
    I am really enjoying the “Lost” prints. Some pretty powerful images.

  • http://www.ericvonleckband.com eric|von|leckband

    Nice insight into the process a bit. I agree that in order to continue to grow you need to constantly design and to evolve your position and voice on design.

    I am a big fan of Ty’s work and have been following for quite some time here in the OC, great to know others have an appreciation as well.

    Go LOST!!

  • http://www.ericvonleckband.com eric|von|leckband

    Nice insight into the process a bit. I agree that in order to continue to grow you need to constantly design and to evolve your position and voice on design.

    I am a big fan of Ty’s work and have been following for quite some time here in the OC, great to know others have an appreciation as well.

    Go LOST!!

  • Chris

    The fact that ABC put these up in its official store is just amazing. I think these are the best designed LOST posters ever. Good times.

  • Chris

    The fact that ABC put these up in its official store is just amazing. I think these are the best designed LOST posters ever. Good times.

  • Madonna

    Great article Duane.

    • http://obviouslyclever.com Adam

      Oh man i would kill for one of these posters. I saw these posters a couple weeks ago on another site and fell in love with them.

  • Madonna

    Great article Duane.

  • http://obviouslyclever.com Adam

    Oh man i would kill for one of these posters. I saw these posters a couple weeks ago on another site and fell in love with them.

  • http://cutoutdeals.com Kimberly

    My husband got me sucked into Lost! Would love to win this poster! I follow you on twitter!!

  • http://cutoutdeals.com Kimberly

    My husband got me sucked into Lost! Would love to win this poster! I follow you on twitter!!

  • http://twitter.com/soohyungkim SK

    Great insight for a recent graduate :) Thank you for the interview!

  • http://twitter.com/soohyungkim SK

    Great insight for a recent graduate :) Thank you for the interview!

  • jessica

    great interview and beautiful poster!

  • jessica

    great interview and beautiful poster!

  • http://ripetungi.com Robin Richards

    Great article. Didn’t know the work of Ty Mattson before, but it is amazing. Thanks for the discovery.

  • http://ripetungi.com Robin Richards

    Great article. Didn’t know the work of Ty Mattson before, but it is amazing. Thanks for the discovery.

  • http://jarhead.com jarhead

    Fantastic work. Great interview. Always like to read about other designers and see how they do things…

  • http://jarhead.com jarhead

    Fantastic work. Great interview. Always like to read about other designers and see how they do things…

  • http://twitter.com/scottgurrola Scott Gurrola

    That John Locke poster is beautiful!

  • http://twitter.com/scottgurrola Scott Gurrola

    That John Locke poster is beautiful!

  • http://www.davewilldesigns.blogspot.com Dave Williams

    Ty seems like a really cool guy, and his lost posters are just awesome!

  • http://www.davewilldesigns.blogspot.com Dave Williams

    Ty seems like a really cool guy, and his lost posters are just awesome!

    • Matthew Spiel

      I was so glad to see Ty get jooked up with NBC. His talent is amazing and he is very deserving of the exposure!

  • http://www.mmeier.com mMeier

    Very beautiful and effective communication. You can definitely see the influence of past design masters. Great work!

    • eugene wang

      Fantastic work. I love the original approach to logos. Not the standard quirky font, obvious imagery. Few deesigners own up to their inspirations, and it was great to see his list. I do see homage to Eames!

  • http://www.mmeier.com mMeier

    Very beautiful and effective communication. You can definitely see the influence of past design masters. Great work!

    • andalone

      I was really excited by the design of Ty’s LOST posters when I first saw them on his blog. I would so appreciate the opportunity to win one!

  • http://twitter.com/valdezign valdezign

    Beautiful, modern design. Mahalo for sharing. I’m a huge fan of Lost (like most of us in Hawaii). Would love to have that poster up in my office!

  • http://twitter.com/valdezign valdezign

    Beautiful, modern design. Mahalo for sharing. I’m a huge fan of Lost (like most of us in Hawaii). Would love to have that poster up in my office!

  • eugene wang

    Fantastic work. I love the original approach to logos. Not the standard quirky font, obvious imagery. Few deesigners own up to their inspirations, and it was great to see his list. I do see homage to Eames!

  • http://www.logomoose.com/logo-designer/enriqueg/ EnriqueG

    Very interesting and illustrative. It really got me thinking.

  • http://www.logomoose.com/logo-designer/enriqueg/ EnriqueG

    Very interesting and illustrative. It really got me thinking.

  • http://www.veronicawong.ca Veronica

    I fell in love with Ty’s work the first time I saw those LOST posters. They are simply amazing.

    “I love logo projects – reducing a complex idea into the simplest form, then expanding that into a visual language to create a brand.”
    I love logo projects for this exact same reason! It’s so much more of a challenge (design-wise) to be able to express all there is about one company through its brand.

  • http://www.veronicawong.ca Veronica

    I fell in love with Ty’s work the first time I saw those LOST posters. They are simply amazing.

    “I love logo projects – reducing a complex idea into the simplest form, then expanding that into a visual language to create a brand.”
    I love logo projects for this exact same reason! It’s so much more of a challenge (design-wise) to be able to express all there is about one company through its brand.

    • http://www.mattroeserlostfinaleparties.blogspot.com/ Matt Roeser

      It’s so awesome that Ty’s combined his love for design and his love for LOST and produced some amazing posters. Here’s hoping his season 6 episode posters get to see some printing! Congrats Ty!

  • Matthew Spiel

    I was so glad to see Ty get jooked up with NBC. His talent is amazing and he is very deserving of the exposure!

  • andalone

    I was really excited by the design of Ty’s LOST posters when I first saw them on his blog. I would so appreciate the opportunity to win one!

  • http://twitter.com/JackieOcean Jackie

    Great interview! I originally found out about Ty Mattson’s art through his first Lost posters he did, so it’s nice to see a more in depth look into his work. I actually wound up sharing his video about creating the logo for Mottsy with a college digital illustration class that I was working with as a guest instructor.

  • http://twitter.com/JackieOcean Jackie

    Great interview! I originally found out about Ty Mattson’s art through his first Lost posters he did, so it’s nice to see a more in depth look into his work. I actually wound up sharing his video about creating the logo for Mottsy with a college digital illustration class that I was working with as a guest instructor.

  • http://www.twitter.com/MollyFaraday Molly

    These designs are so unique!! They caught my eye right away! Thanks for holding a contest!!! I’m @MollyFaraday on Twitter!

  • http://www.twitter.com/MollyFaraday Molly

    These designs are so unique!! They caught my eye right away! Thanks for holding a contest!!! I’m @MollyFaraday on Twitter!

    • http://paulgalbraith.com Paul Galbraith

      Enjoyed the interview Duane, it was nice to see who Ty gets inspiration from, a few interesting sources. I look forward to reading further interviews in the series.

  • http://www.mibwritenow.com The Kharma Initiative

    I asked Ty a few months to have his Lost designs printed. Glad to see he listened! What I want to know is – how did he get ABC to put them in their store? What a coup!

    Oh, and yay for Jim Henson, Peter Gabriel, and U2!

  • http://www.mibwritenow.com The Kharma Initiative

    I asked Ty a few months to have his Lost designs printed. Glad to see he listened! What I want to know is – how did he get ABC to put them in their store? What a coup!

    Oh, and yay for Jim Henson, Peter Gabriel, and U2!

  • paul

    I have been following Mattson’s work for a while now. It’s interesting to see his list of inspirations and the diversity of people he looks to for motivation.

  • paul

    I have been following Mattson’s work for a while now. It’s interesting to see his list of inspirations and the diversity of people he looks to for motivation.

    • http://www.littleboxofideas.com Sneh Roy

      I discovered Ty’s work when I was researching for my Lost fan-art post. I absolutely adore his posters, they are out of this world. And then I saw some of the other creative stuff he has been cooking .. truly awesome!

      Thanks for this wonderful interview Duane. It was good to know a little bit more about you Ty :)

  • http://www.mattroeserlostfinaleparties.blogspot.com/ Matt Roeser

    It’s so awesome that Ty’s combined his love for design and his love for LOST and produced some amazing posters. Here’s hoping his season 6 episode posters get to see some printing! Congrats Ty!

  • http://paulgalbraith.com Paul Galbraith

    Enjoyed the interview Duane, it was nice to see who Ty gets inspiration from, a few interesting sources. I look forward to reading further interviews in the series.

    • http://www.littleboxofideas.com Sneh Roy

      I discovered Ty’s work when I was researching for my Lost fan-art post. I absolutely adore his posters, they are out of this world. And then I saw some of the other creative stuff he has been cooking .. truly awesome!

      Thanks for this wonderful interview Duane. It was good to know a little bit more about you Ty :)

  • http://www.nickad.com Andy Nick

    Thoughtful, meaningful design for a thoughtful, meaningful story. Makes sense to me!

  • http://www.nickad.com Andy Nick

    Thoughtful, meaningful design for a thoughtful, meaningful story. Makes sense to me!

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