Logo Design Love Book Review Plus Giveaway

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Logo Design Love

This is a somewhat belated review of one of my favourite design books published in the last 12 months, Logo Design Love: a guide to creating iconic brand identities, by David Airey.

I first purchased my copy of Logo Design Love back in January, however given that I have just read it for a second time I thought this was the perfect opportunity to post a brief review.

Giveaway: We are also giving away a brand new copy of Logo Design Love for free to one lucky reader. Please see the bottom of this post for details on how to enter.

David Airey, the man

If you are a reader of design blogs, it is fairly likely that you would be familiar with David Airey. If not, David is a brand identity designer based in Edinburgh, Scotland who runs two highly successful design blogs – davidairey.com and logodesignlove. David has been blogging about graphic design since way back in 2006. Both of his blogs are packed full of interesting articles and valuable resources mainly with a focus on brand identity design.

Apart from being an excellent blogger, personally I have always found David to be an all-round good guy – you can follow him on Twitter at David Airey and/or LogoDesignLove.

You can also check out an interview I did with David a few months back as part of our Logo Designer Interviews series.

Logo Design Love, the book

Now, onto the book.

The first thing you’ll notice when you pick up the book is that it seems quite short – 203 pages to be exact. The difference between this book and many other logo design books in my bookshelf is that Logo Design Love is absolutely packed full of useful information. Just a personal observation, but many of the other logo design books I have purchased in the past have been more style than substance. That is definitely not the case here.

Logo Design Love FedEX

The book starts off with a look at the importance of brand identity and reinforces the basic principles behind creating an iconic logo. David backs up his points by providing excellent real-life examples, which really help to bring his points across. Logo designs should be simple, relevant, incorporate tradition, distinctive, memorable, scalable and have a focus on one element. All fair and relevant points.

The second part of the book is dedicated to the process of designing effective logos. A large part of this section is dedicated to how to deal with and manage clients and draws on many of David’s personal experiences. If you have ever had problems with setting client expectations or negotiating pricing, as many of us do, you will find this section particularly useful.

Logo Design Love Mind Mapping

The book then goes on to discuss some great techniques to conceptualise a logo. Chapter 7, “from pencil to PDF”, discusses the benefits of sketching and mind-mapping as a method for exploring design directions. Mind-mapping is a technique I have really gotten into heavily myself after seeing how effectively David uses it in his many logo design process posts on his blog. Here is an example of one of his latest logo process posts for goTeach.

Part three, the final section of the book,  focuses on how to stay motivated and manage your life as a designer. Some of my favourite points from this section are “balance your life”, “show relentless desire”, and “improve how you communicate”.  Simple, but often forgotten advice.

The book concludes with an excellent Q&A section answering some common questions asked by readers of David’s blogs over the years. Topics include: rights of use, online portfolio creation, and how many concepts to show a client.

Logo Design Love Conclusion

Conclusion

As you can no doubt tell by now, I highly recommend Logo Design Love. It is a book that I constantly refer back either to reaffirm my own thoughts, or to pick up a tip on how to deal with a particular situation.

Logo Design Love is a well-thought out and comprehensive overview of brand identity design.

You can pick up your copy of Logo Design Love on Amazon.com.

Don’t just take my word for it

Here are a list of Logo Design Love reviews that may or may not be better than this one.

Logo Design Love Book Review – The Design Cubicle

Book review: Logo Design Love by David Airey – Noisy Decent Graphics

Book Review: Logo Design Love – Web Designer Depot

Book Review: Logo Design Love – My Ink Blog

Logo Design Love by David Airey – Book Review and Photos – Imjustcreative

Logo Design Love Book Giveaway

We are giving away a brand new copy of Logo Design Love to one lucky reader. To enter the giveaway you have 3 options:

  1. Leave a good comment below
  2. Follow us on Twitter and retweet this post
  3. ‘Like’ our Facebook page

If you do all three, that is three entries. It’s as simple as that.

Update 22/07/2010: Winner to be announced on 30 July 2010.

Update 30/07/2010: Winner announced.

Congratulations Velinda (@velann3), you are the winner of our Logo Design Love book giveaway. Huge thanks to everyone who entered!

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  • Telly D.

    i LOVE logos…and would LOVE to read the “Logo Design Love” book!!

  • Telly D.

    i LOVE logos…and would LOVE to read the “Logo Design Love” book!!

  • Pablo Lara H

    Woaw…I want one.

  • Darlene Hawver

    I respect David Airey immensely and this book has been on my radar for a few months now. I would be forever grateful for copy donated to a graphic design student.

  • http:/pablolarah.cl/ Pablo Lara H

    Woaw…I want one.

  • Darlene Hawver

    I respect David Airey immensely and this book has been on my radar for a few months now. I would be forever grateful for copy donated to a graphic design student.

  • http://www.harlequin-studio.co.uk Kevin Walsh

    I would absolutly love this as i am new to the world of graphic design and i am trying to force my way into the industry. I think this would give me a real help.

  • http://www.sarareffler.com Sara Reffler

    Thanks for the great review – I’ve been thinking about buying the book for some time now (but money has been tight being a college student and all), but this review just made more anxious to read it! It’s nice to know that this isn’t just another book with dozens of visuals and lacking explanations.

    Okay, I’ll admit it, I’d really LOVE to win this one.

  • http://www.harlequin-studio.co.uk Kevin Walsh

    I would absolutly love this as i am new to the world of graphic design and i am trying to force my way into the industry. I think this would give me a real help.

  • http://www.sarareffler.com Sara Reffler

    Thanks for the great review – I’ve been thinking about buying the book for some time now (but money has been tight being a college student and all), but this review just made more anxious to read it! It’s nice to know that this isn’t just another book with dozens of visuals and lacking explanations.

    Okay, I’ll admit it, I’d really LOVE to win this one.

  • http://www.chris-allison.com Chris Allison

    Sounds like a great book! Thanks for the review and here’s to hoping I can get my hands on a copy :)

  • http://psdesignuk.com/blog Phil Stringfellow

    Great review! Think I’ll be definitely buying a copy of that – provided I don’t win it of course! Thanks Duane!

    Tweeted: http://twitter.com/psdesignuk/status/19077305088

  • Sue Xiong

    Thank goodness your Spam protection math question was an addition problem! :)

  • http://www.chris-allison.com Chris Allison

    Sounds like a great book! Thanks for the review and here’s to hoping I can get my hands on a copy :)

  • http://psdesignuk.com/blog Phil Stringfellow

    Great review! Think I’ll be definitely buying a copy of that – provided I don’t win it of course! Thanks Duane!

    Tweeted: http://twitter.com/psdesignuk/status/19077305088

  • Sue Xiong

    Thank goodness your Spam protection math question was an addition problem! :)

  • http://www.grandpa-george.com Douglas Brull

    Love your site and love this book. My students seem to love it too because it often, as it is now, disappears and I need to get another one.

    I happily will be using your site as reference in my classes!

  • http://www.grandpa-george.com Douglas Brull

    Love your site and love this book. My students seem to love it too because it often, as it is now, disappears and I need to get another one.

    I happily will be using your site as reference in my classes!

  • http://www.marieclairec.com/paint.html Marie Claire

    Great book and since I’m a graphic design student I’m sure it helps a lot. I am more interested in it after reading this review

  • http://www.marieclairec.com/paint.html Marie Claire

    Great book and since I’m a graphic design student I’m sure it helps a lot. I am more interested in it after reading this review

  • Rana

    Thanks for the review its interesting to know that this book is more substance than style and gives practical advice to designers, both starting out and experienced. I work as an inhouse designer and ove such inspirational books on branding to keep my ideas flowing.

  • Rana

    Thanks for the review its interesting to know that this book is more substance than style and gives practical advice to designers, both starting out and experienced. I work as an inhouse designer and ove such inspirational books on branding to keep my ideas flowing.

  • apernett

    Hello, loved your review. Since college I used (I developed unconsciously I admit) the mind mapping method for almost everything design and advertisement and I thought I was the only one who used that method and now there’s one, no, two renowned designers who use that same method. NICE :D

  • apernett

    Hello, loved your review. Since college I used (I developed unconsciously I admit) the mind mapping method for almost everything design and advertisement and I thought I was the only one who used that method and now there’s one, no, two renowned designers who use that same method. NICE :D

  • Sergei Tatarinov

    Without even reading all the reviews, I already know that book is outstanding.
    I’ve read free excerpts some times ago, when it just came out, and I must say it’s something that EVERYONE in the design industry, or related to it, should have on the shelf and need to reed and absorb every word from it.

    It would be great if I won a copy, because I always have problems while trying to shop online. :)

  • Sergei Tatarinov

    Without even reading all the reviews, I already know that book is outstanding.
    I’ve read free excerpts some times ago, when it just came out, and I must say it’s something that EVERYONE in the design industry, or related to it, should have on the shelf and need to reed and absorb every word from it.

    It would be great if I won a copy, because I always have problems while trying to shop online. :)

  • scott fuller

    Love following you in Twitter! Haven’t read the book, so I’m really looking forward to winning!

  • scott fuller

    Love following you in Twitter! Haven’t read the book, so I’m really looking forward to winning!

  • Michał Sochoń

    One for me! :)

  • Michał Sochoń

    One for me! :)

  • http://www.rvbd.co.za Raeesah

    Great review, can’t wait to get my hands on the book :)

  • http://www.rvbd.co.za Raeesah

    Great review, can’t wait to get my hands on the book :)

  • http://www.davidairey.com David Airey

    It’s very kind of you, Duane, to offer a copy from your own pocket. Thank you very much — for the giveaway and the review.

  • http://www.davidairey.com David Airey

    It’s very kind of you, Duane, to offer a copy from your own pocket. Thank you very much — for the giveaway and the review.

  • http://www.detailscom.com Ryan Brown

    I love LogoDesignLove!

  • http://www.detailscom.com Ryan Brown

    I love LogoDesignLove!

  • Sharon

    Would LOVE to kick back and relax with this book….so before I make a purchase, I will try my luck at winning a copy.

  • Sharon

    Would LOVE to kick back and relax with this book….so before I make a purchase, I will try my luck at winning a copy.

  • John Andaluz

    I guess it would amazing to win something out of leaving a comment, but the best part is that it could be a kick ass BOOK

  • John Andaluz

    I guess it would amazing to win something out of leaving a comment, but the best part is that it could be a kick ass BOOK

  • http://www.davidrcole.com David Cole

    Thanks for the review, and for the giveaway!

  • http://www.davidrcole.com David Cole

    Thanks for the review, and for the giveaway!

  • http://www.fireandearthphoto.com Violetta Jackowski

    I would LOVE LOVE LOVE this book! I am really trying to get into more design work that will help supplement the photography income, but I want to learn logos the RIGHT WAY. There aren’t too many good sources of logo information and creation and this book sounds fantastic. Thanks for posting the summary of the book and for giving one away.

  • http://www.fireandearthphoto.com Violetta Jackowski

    I would LOVE LOVE LOVE this book! I am really trying to get into more design work that will help supplement the photography income, but I want to learn logos the RIGHT WAY. There aren’t too many good sources of logo information and creation and this book sounds fantastic. Thanks for posting the summary of the book and for giving one away.

  • http://brennifresh.com Andrew Brynjulson

    Great review. Only makes me want to read it more. It’s at the top of my wish list.

  • http://brennifresh.com Andrew Brynjulson

    Great review. Only makes me want to read it more. It’s at the top of my wish list.

  • http://www.karenbillingsdesign.com Karen Billings

    Thanks for the review . . . I have visited David Airey’s blog several times, and am impressed with his focus in design. His logotype of “berthier” comes to mind as an example I return to frequently. Look forward to reading the book!

  • http://www.karenbillingsdesign.com Karen Billings

    Thanks for the review . . . I have visited David Airey’s blog several times, and am impressed with his focus in design. His logotype of “berthier” comes to mind as an example I return to frequently. Look forward to reading the book!

  • Kevin

    I would love to win this book. Thanks for offering it.

  • Kevin

    I would love to win this book. Thanks for offering it.

  • http://www.obriencreative.ca Jenn

    I followed… i liked… and now I’m commenting, what more do I have to do to win this super cool book..??
    ( please help a new freelancer out :)

  • http://www.obriencreative.ca Jenn

    I followed… i liked… and now I’m commenting, what more do I have to do to win this super cool book..??
    ( please help a new freelancer out :)

  • Scott

    I would love to win this book. Thanks.

  • Scott

    I would love to win this book. Thanks.

  • http://Www.ruthedesign.de Nina Ruthe-Klein

    I Love it!

  • http://Www.ruthedesign.de Nina Ruthe-Klein

    I Love it!

  • http://www.logohero.co.uk Weer

    i would love to have this book in my collection

  • http://www.logohero.co.uk Weer

    i would love to have this book in my collection

  • jhonatan

    Hi there awesome! I love your work also its a great opportunity for thoose who still dont love logos design as much as we :P

  • jhonatan

    Hi there awesome! I love your work also its a great opportunity for thoose who still dont love logos design as much as we :P

  • Carolyn Paul

    It would be wonderful to win THE BEST LOGO DESIGN BOOK, by one of my FAVORITE graphic designers ever, David Airey… actually I would be THRILLED!!

  • Carolyn Paul

    It would be wonderful to win THE BEST LOGO DESIGN BOOK, by one of my FAVORITE graphic designers ever, David Airey… actually I would be THRILLED!!

  • Velinda

    This is an awesome and informative article. I’ve seen this book review before and would love to have a copy in my library. I look forward to reading more blogs from Duane as well as following Mr. Airey!

  • Velinda

    This is an awesome and informative article. I’ve seen this book review before and would love to have a copy in my library. I look forward to reading more blogs from Duane as well as following Mr. Airey!

  • ray spread

    nice review and great book (free chapter make me wet!)

  • ray spread

    nice review and great book (free chapter make me wet!)

  • e

    this book looks really helpful, esp with sections like “from pencil to pdf”
    WANT!

  • e

    this book looks really helpful, esp with sections like “from pencil to pdf”
    WANT!

  • http://www.ericvonleckband.com eric|von|leckband

    I have been checking this book out on Amazon for a bit now. It would be a great addition to any designer’s library, especially mine. I have been really interested in the process behind the design lately and this would definitely give added insight. Thank you for the review!

  • http://www.ericvonleckband.com eric|von|leckband

    I have been checking this book out on Amazon for a bit now. It would be a great addition to any designer’s library, especially mine. I have been really interested in the process behind the design lately and this would definitely give added insight. Thank you for the review!

  • http://www.mandiwhitten.com Mandi

    Great review!! LOVE Logo Design LOVE <3

  • http://www.mandiwhitten.com Mandi

    Great review!! LOVE Logo Design LOVE <3

  • http://blog.zeemp.com Paulo Miranda

    I want one too! :)

  • http://blog.zeemp.com Paulo Miranda

    I want one too! :)

  • http://deseynerseyecreations.net/wordpress Lisa Raymond

    I follow David Airey’s blog and LogoDesignLove.com regularly, and I keep caught up on his posts via Twitter. I enjoy learning more about how David designs logos, and particularly I enjoy reading his enthusiasm for quality, clearly communicated designs. I am in the process of learning more about branding and how to design good logos to provide added benefits to my clients. David’s book is a must-have for any designer, be it student or seasoned. I’d still love to know how he comes up with ideas for logos! Duane, do you have moments when an idea hits you, or do you spend most days drawing out different comps?

  • http://deseynerseyecreations.net/wordpress Lisa Raymond

    I follow David Airey’s blog and LogoDesignLove.com regularly, and I keep caught up on his posts via Twitter. I enjoy learning more about how David designs logos, and particularly I enjoy reading his enthusiasm for quality, clearly communicated designs. I am in the process of learning more about branding and how to design good logos to provide added benefits to my clients. David’s book is a must-have for any designer, be it student or seasoned. I’d still love to know how he comes up with ideas for logos! Duane, do you have moments when an idea hits you, or do you spend most days drawing out different comps?

  • http://designhadassah.blogspot.com dasa

    i LoveLoveLove LogoDesignLove, so without a doubt i can say the book is fantastic, and i hope i own one a copy.. :)

  • http://designhadassah.blogspot.com dasa

    i LoveLoveLove LogoDesignLove, so without a doubt i can say the book is fantastic, and i hope i own one a copy.. :)

  • Pingback: Logo Design Love Book Review Plus Giveaway | Design Newz()

  • http://ross.sclafani.net Ross

    Nice book. Don’t know what makes a good comment, but i know a free copy of this book will make any designer happy.

  • http://ross.sclafani.net Ross

    Nice book. Don’t know what makes a good comment, but i know a free copy of this book will make any designer happy.

  • Steve Robillard

    As a one man operation I am called on to do a lot of design, despite the fact that I consider myself a developer first. As a result books like this are a big help in improving my skills. I especially like books that help with some of the wider problems like work flow etc.

  • Steve Robillard

    As a one man operation I am called on to do a lot of design, despite the fact that I consider myself a developer first. As a result books like this are a big help in improving my skills. I especially like books that help with some of the wider problems like work flow etc.

  • http://www.wix.com/vmpremnath/Prem V.M.Premnath

    I have been trying to create this logo for my friend for the past few days and wasted a lot of time reading online blogs for “inspiration”. They are inspirational but you definitely need something like this to understand the basics . just send me the copy and ignore all the comments above mine lol

  • http://www.wix.com/vmpremnath/Prem V.M.Premnath

    I have been trying to create this logo for my friend for the past few days and wasted a lot of time reading online blogs for “inspiration”. They are inspirational but you definitely need something like this to understand the basics . just send me the copy and ignore all the comments above mine lol

  • http://www.101artave.com Kim

    Thanks for the great review! The book sounds like it is packed with helpful stuff! I particularly am intrigued with how he uses sketching and mind-mapping to design.

    I have been following David Airey’s blog and his LogoDesignLove blog for a while now and find both extremely interesting and educating. Learning how he approaches designing is really beneficial for me as a student. One of my favourite quotes from one of his posts is “10. Good design is as little design as possible.” (Ten Principles for Good Design). So simple yet actually can be quite difficult to do!

    (I also you on Twitter and on facebook)

    I

  • Aldrich

    I love this book – full on really helpful and insightful information! I’m just too broke to buy it at the bookstore! :(

  • Aldrich

    I love this book – full on really helpful and insightful information! I’m just too broke to buy it at the bookstore! :(

  • http://www.kostandinos.com Kostandinos

    Very cool to see a substantial new logo site! David’s book comes highly recommended from yourself and those you mentioned, so it’s definitely on my list to read now… winning it would be great!

  • http://www.kostandinos.com Kostandinos

    Very cool to see a substantial new logo site! David’s book comes highly recommended from yourself and those you mentioned, so it’s definitely on my list to read now… winning it would be great!

  • Jessica Nosis

    I am so looking forward to reading this entire book. I love to visit David Airey’s sites when I need some inspiration. A free copy would be Fantastic since I can’t afford to buy it at the moment!! I’m also grateful that Logo Design Love’s facebook page introduced me to you logobird, as your articles have been helpful as well!

  • Jessica Nosis

    I am so looking forward to reading this entire book. I love to visit David Airey’s sites when I need some inspiration. A free copy would be Fantastic since I can’t afford to buy it at the moment!! I’m also grateful that Logo Design Love’s facebook page introduced me to you logobird, as your articles have been helpful as well!

  • Camila

    Great review. This is a must-have for any designer Logo Design Love has been in my Amazon wish-list for quite some time!!!

  • designbyarm

    I want to learn how to create nice logo design from this book.
    This book will improved my skill of create logos for help the world !!

    Thanks you for greate interview

    Hope me luck.

  • http://www.krop.com/elainechin Elaine Chin

    Hey, Logobird! Thanks for the fantastic review, and the opportunity to win a copy of this phenomenal book.

  • http://thenutz.wordpress.com Daniel

    There’s a lot a rumor around this book. I’m really curious ;)

  • http://www.davidairey.com David Airey

    Good luck, folks. Thanks again, Duane.

    • http://www.logobird.com.au Duane Kinsey

      It’s a pleasure David.

      Winner announced in approximately 12 hours. Good luck!

  • http://www.davidairey.com David Airey

    Good luck, folks. Thanks again, Duane.

    • http://www.logobird.com.au Duane Kinsey

      It’s a pleasure David.

      Winner announced in approximately 12 hours. Good luck!

  • http://www.logobird.com.au Duane Kinsey

    Congratulations Velinda (@velann3), you are the winner of our Logo Design Love book giveaway. Huge thanks to everyone who entered!

  • http://www.logobird.com.au Duane Kinsey

    Congratulations Velinda (@velann3), you are the winner of our Logo Design Love book giveaway. Huge thanks to everyone who entered!

  • http://logodesignsymbols.blog.com/ Joe Waltson

    Great logo designs really matters with taken good inspiration by any mean, i think this book is great sort of inspiration for logo design love to polish their skills with better design concepts. 

  • http://www.101artave.com Kim

    Thanks for the great review! The book sounds like it is packed with helpful stuff! I particularly am intrigued with how he uses sketching and mind-mapping to design.

    I have been following David Airey’s blog and his LogoDesignLove blog for a while now and find both extremely interesting and educating. Learning how he approaches designing is really beneficial for me as a student. One of my favourite quotes from one of his posts is “10. Good design is as little design as possible.” (Ten Principles for Good Design). So simple yet actually can be quite difficult to do!

    (I also you on Twitter and on facebook)

    I

  • Camila

    Great review. This is a must-have for any designer Logo Design Love has been in my Amazon wish-list for quite some time!!!

  • http://www.designbyarm designbyarm

    I want to learn how to create nice logo design from this book.
    This book will improved my skill of create logos for help the world !!

    Thanks you for greate interview

    Hope me luck.

  • http://www.krop.com/elainechin Elaine Chin

    Hey, Logobird! Thanks for the fantastic review, and the opportunity to win a copy of this phenomenal book.

  • http://thenutz.wordpress.com Daniel

    There’s a lot a rumor around this book. I’m really curious ;)

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