More on Google and Logo Designers

12
Back to the Blog

Google

This brief guest post was written by Perth-based Customer Experience Design and Marketing Consultant, Bernadette Jiwa. The article is in response my previous post on Google and logo design. More food for thought perhaps.

_______

Couldn’t you just throw your hands in the air and jump up and down doing a merry dance at the unfairness of how Google ranks logo designers.

The good guys (and girls), the really great guys can’t possibly get a look in. Search is flawed, rigged to favour the firms with the most history, muscle and backlinks. Google can’t differentiate between big average Joe and tiny exceptional you.

How can ‘the average person’ find you amongst 150 million logo design search results?

They can’t.

But hang on a second………..think about this. Do you really want them to? Do you want to do your best work for ‘the average person’?

Do you really want to create great designs for the kind of business that needs a quick and dirty $99 banal, off the peg logo to slap on something in a big hurry?

Designers never set out to be average, they don’t even set out to be good. Mostly they want to be ‘the best in the world’.

Being the ‘best in the world’ doesn’t mean being on the first page of 150 million links in Google search.

So don’t worry that Google doesn’t understand tiny exceptional you.

###

Image by Mark Knol

  • http://www.gmsuchy.com gerry suchy

    An interesting observation and in my opinion good advice. As everyone well knows by now the design industry has been invaded by “bottom feeders” who entice unsuspecting clients with too good to be true prices, unlimited revisions and a warehouse full of designs to choose from. I get hammered by these people on a regular basis when I have a fair and reasonable proposal on the table and upon follow up the client informs me of the fabulous design studio that will do the work for a fraction of my price. I would at one time try and reason with them but the time and psychic energy expended was just not worth it. So what I do instead is follow the project. Since I know what the timeline was that the client had in mind I can easily track what became of the project by following up with the client after the deadline just to inquire about how it turned out. Here’s the surprising thing, the unhappy and disappointed client often welcomes the chance to vent their feelings and I get to be the hero and make it work out without having to say I told you so. And since the client has spent so little money in the first place, the cost of starting over is not prohibitive. It doesn’t always work that way but it happens enough to make me not so angry about the “bottom feeders.”

    Gerry

    • http://www.logobird.com.au Duane Kinsey

      Hi Gerry,
      I have never tried following a project, however I do get a lot of clients who have been screwed over bottom end logo design companies and are looking for someone to clean up the mess. It’s a real shame.

  • http://www.gmsuchy.com gerry suchy

    An interesting observation and in my opinion good advice. As everyone well knows by now the design industry has been invaded by “bottom feeders” who entice unsuspecting clients with too good to be true prices, unlimited revisions and a warehouse full of designs to choose from. I get hammered by these people on a regular basis when I have a fair and reasonable proposal on the table and upon follow up the client informs me of the fabulous design studio that will do the work for a fraction of my price. I would at one time try and reason with them but the time and psychic energy expended was just not worth it. So what I do instead is follow the project. Since I know what the timeline was that the client had in mind I can easily track what became of the project by following up with the client after the deadline just to inquire about how it turned out. Here’s the surprising thing, the unhappy and disappointed client often welcomes the chance to vent their feelings and I get to be the hero and make it work out without having to say I told you so. And since the client has spent so little money in the first place, the cost of starting over is not prohibitive. It doesn’t always work that way but it happens enough to make me not so angry about the “bottom feeders.”

    Gerry

    • http://www.logobird.com.au Duane Kinsey

      Hi Gerry,
      I have never tried following a project, however I do get a lot of clients who have been screwed over bottom end logo design companies and are looking for someone to clean up the mess. It’s a real shame.

  • http://www.etchd.com/ Bernadette Jiwa

    Hi Gerry,
    Word of mouth often wins over SEO, especially when you are looking for something remarkable. Eventually clients realise that if it’s too good to be true it probably is.

  • http://www.etchd.com/ Bernadette Jiwa

    Hi Gerry,
    Word of mouth often wins over SEO, especially when you are looking for something remarkable. Eventually clients realise that if it’s too good to be true it probably is.

  • http://www.ideasbubble.com Peter J

    “Designers never set out to be average, they don’t even set out to be good. Mostly they want to be ‘the best in the world’.”
    So does that just suggest that anything that we don’t pay top dollar for is just a scam?

    • http://www.logobird.com.au Duane Kinsey

      Hi Peter,
      I don’t think Bernadette was implying that at all. Just because many designers want to be the best in their given field, it does not mean they are the best or actually have enough talent to be the best.
      You can get good design done at a reasonable price if you look hard enough. With so many bottom end logo design companies clogging up the Google search results however, it isn’t always easy.

  • http://www.ideasbubble.com Peter J

    “Designers never set out to be average, they don’t even set out to be good. Mostly they want to be ‘the best in the world’.”
    So does that just suggest that anything that we don’t pay top dollar for is just a scam?

    • http://www.logobird.com.au Duane Kinsey

      Hi Peter,
      I don’t think Bernadette was implying that at all. Just because many designers want to be the best in their given field, it does not mean they are the best or actually have enough talent to be the best.
      You can get good design done at a reasonable price if you look hard enough. With so many bottom end logo design companies clogging up the Google search results however, it isn’t always easy.

  • http://www.etchd.com/ Bernadette Jiwa

    Hi Peter,
    There are some boutique designers out there doing fantastic work and not charging the earth either. You probably won’t find these guys by doing a Google search. Perhaps they have a little store on Etsy or work from home with low overheads. They operate with tiny marketing budgets and rely on word of mouth. Their work speaks for itself.
    What I’m saying is quite the opposite really. You don’t have to be a huge design agency to produce great work. I think we can get hung up on our Google rank and the numbers of followers we have on Twitter at times and lose sight of what’s most important. That’s doing great work. Doesn’t matter if you work for yourself, an off the peg logo design firm or a top shelf agency. Great work speaks for itself and you don’t always find the best designers or the best of anything for that matter on the first page of a Google search.

  • http://www.etchd.com/ Bernadette Jiwa

    Hi Peter,
    There are some boutique designers out there doing fantastic work and not charging the earth either. You probably won’t find these guys by doing a Google search. Perhaps they have a little store on Etsy or work from home with low overheads. They operate with tiny marketing budgets and rely on word of mouth. Their work speaks for itself.
    What I’m saying is quite the opposite really. You don’t have to be a huge design agency to produce great work. I think we can get hung up on our Google rank and the numbers of followers we have on Twitter at times and lose sight of what’s most important. That’s doing great work. Doesn’t matter if you work for yourself, an off the peg logo design firm or a top shelf agency. Great work speaks for itself and you don’t always find the best designers or the best of anything for that matter on the first page of a Google search.

Back to the Blog