The New Starbucks Logo

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A new Starbucks logo has been unveiled.

“we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”

– Howard Schultz, Starbucks president and CEO




A well executed logo redesign

As one of the most recognised brands in the world, this logo redesign is a bold move for Starbucks.

What the designers have essentially done is strip away all unnecessary elements of the old logo, the outer ring and brand name, allowing the famous Starbucks siren to come forward and take centre stage.

I’m truly impressed with how the redesign maintains the essence and integrity of the Starbucks brand, while opening the window for Starbucks to extend into markets beyond coffee.

This is a perfect example of an identity redesign done right.

Simple, flexible, memorable – Brilliant.

What is your opinion?


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