The Chicago Neighbourhoods Project

Filed under: Branding, Logo Design 1
Chicago Neighbourhoods Project

Steve Shanabruch loves design and his home of Chicago. Bringing together these two passions, he’s launched The Chicago Neighbourhoods – One designers take on Chicago.
Steve plans to design a few logos a week until he has covered all  77 community areas of Chicago.
I’m looking forward to seeing how this project progresses. You can track The Chicago Neighbourhoods on both Twitter and Facebook.
If you dig this project, you may also be interested in checking out Branding 10,000 Lakes.… Read more

Great British Chefs App Identity

Filed under: Chirps 0

Really digging the identity for Great British Chefs by London-based studio Hat-Trick. The way they have developed the C-shaped logo around different kitchen utensils is brilliant. Very well executed.
The Great British Chefs brand is centered around a new iPhone and iPad app. The app features videos, cooking techniques, and recipes from 12 of Britain’s best Michelin-stared chefs.
Source: Richard Baird.… Read more

Symbol Book Review and Giveaway

Filed under: Giveaways, Logo Design 143
Symbol Book Review

Update: Giveaway Winners Announced
Congratulations Bill S Kenney, Keri Thornton, and Matt Yow — a copy of Symbol will be on its way to you shortly.
If you lucked out this time, don’t despair. We’ll be giving away a copy of the limited-run, Codex magazine next week.
Stay tuned!
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During our move from Australia to London, one unfortunate casualty was our collection of design books. Being heavy, and therefore too expensive to ship, they now sit in storage, gathering dust until… Read more

Heineken Visual Identity Update [Video]

Filed under: Chirps 0

If, like me, you missed the update to Heineken’s visual identity last year, this short video will bring you up to speed.

The presentation really underlines the fact that often subtle changes are the most effective.
Hat tip to Jacob Cass via Twitter.… Read more

Logo Design Trends 2011 from @logolounge

Filed under: Identity, Logo Design 7
Logo Design Trend Report 2011

The 2011 logo design trends report has just been released courtesy of the fine people at LogoLounge.
It’s always interesting to peruse the report for recent logo fads – if not at least to see whether oneself has been guilty of following any.
 

I found this comment from the report summary particularly interesting:
It feels like what people believe a logo to be is also becoming more transcendent. A logo is no longer a single piece of flat art. It… Read more

New Eurostar Sculptural Logo

Filed under: Chirps 9

Eurostar, the high speed train service that runs between London and greater Europe, is getting an ambitious new logo and identity system courtesy of London-based SomeOne.

 
At the core of the Eurostar rebrand is a three dimensional logo based on an actual sculpture originally designed in CAD program Maya, then built as a physical 3 meter prototype.

Custom pictograms were developed to help guide international passengers on the service.

A custom typeface was created to complement the visual identity.

The… Read more

MIT Media Lab: A Logo with 40,000 Different Variations [Video]

Filed under: Chirps 3

Taking dynamic identities to the extreme, MIT Media Lab gets a fresh new logo, with no less than 40,000 variations.

The identity system was designed by Brooklyn-based Richard The. Here is an except explaining his reasoning behind the logo:
The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a… Read more

Real Estate Branding by Anagrama

Filed under: Chirps 0

Mexico-based branding agency, Anagrama just unveiled some superb new identity work.
Just goes to show that real estate branding doesn’t need to be boring. Absolutely stunning use of colour.
Head over to their site to check out the full project details.
Source: Anagrama… Read more

The New Starbucks Logo

Filed under: Branding, Logo Design, Opinion 26
Starbucks Logo

A new Starbucks logo has been unveiled.

“we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”
– Howard Schultz, Starbucks president and CEO

A well executed logo redesign
As one of the most recognised brands in the world, this logo redesign is a bold move for Starbucks.
What the designers have essentially… Read more

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