20 Successful Logo Redesigns of 2010

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Logo redesign and corporate rebranding is always a challenging, and often controversial undertaking for both the designer and organisation involved.

With the year drawing to a close, I thought it would be useful to take a look back at some of the more successful logo redesigns of 2010.

Disclosure: Each of the logo redesigns featured below were originally profiled on Brand New – one of the best resources for logo and identity design opinion. Please visit Brand New for logo commentary and to view each redesign in context.

1. UK Space Agency

uk-space-agency-logo

2. Griffin

griffin-logo

3. Scribd

scribd-logo

4. Caribou Coffee

caribou-coffee-logo

5. Water for People

water-for-people-logo

6. Museum of Science and Industry Chicago

museum-logo

7. San Diego Zoo

san-diego-zoo-logo

8. Comedy Central

comedy-central-logo

9. MTV

mtv-logo

10. Workopolis

workopolis-logo

11. Survey Monkey

survey-monkey-logo

12. Virb

virb-logo

13. CNN en Español

cnn-espanol-logo

14. Discovery Kids

discovery-kids-logo

15. FIA GT1 World Championship

fia-gt-logo

16. Hemtex

hemtex-logo

17. Price Waterhouse Coopers

pwc-logo

18. Belk

belk-logo

19. Dell

dell-logo

20. DivX

divx-logo

Have your say

What is your favourite logo redesign from 2010?

Is there a particular logo that you feel should have been included? Please share your opinion in the comments section below.

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  • http://twitter.com/paulgalbraith Paul Galbraith

    An interesting selection of redesigns there Duane. I suppose in this context ‘success’ is deemed as a positive initial reaction to the redesigns, rather than a true long term positive effect to the brand. Personally, from purely a visual perspective, I prefer most of the redesigns. However, there are a couple I’m not convinced of, though I prefer not to point them out as there may be very good reasons for the changes made.

    • http://twitter.com/rotologo Derek Oscarson

      I try not to always judge too harshly as we all know meddling clients can really kill the spirit and energy of a logo design despite the best efforts of a talented designer. I do however think some constructive criticism is what we are having this discussion for.

      • http://twitter.com/paulgalbraith Paul Galbraith

        Although I understand where you’re coming from Derek, personally I prefer not to criticise a redesign without first understanding why the change was necessary and what it’s goals were. There are exceptions when it’s a product / service that I have an existing relationship with, therefore likely someone targeted by the redesign. In which case I feel that I have enough prior experience of that product / service to offer more than just superficial critique.

    • http://www.logobird.com.au/blog Duane Kinsey

      Hi Paul, the initial reaction was the context in which I was using the word ‘success’. I agree with you that only time will tell if success also means a positive impact to the brand. These things are very subjective, however I still find them interesting to discuss.

  • http://twitter.com/paulgalbraith Paul Galbraith

    An interesting selection of redesigns there Duane. I suppose in this context ‘success’ is deemed as a positive initial reaction to the redesigns, rather than a true long term positive effect to the brand. Personally, from purely a visual perspective, I prefer most of the redesigns. However, there are a couple I’m not convinced of, though I prefer not to point them out as there may be very good reasons for the changes made.

    • http://twitter.com/rotologo Derek Oscarson

      I try not to always judge too harshly as we all know meddling clients can really kill the spirit and energy of a logo design despite the best efforts of a talented designer. I do however think some constructive criticism is what we are having this discussion for.

      • http://twitter.com/paulgalbraith Paul Galbraith

        Although I understand where you’re coming from Derek, personally I prefer not to criticise a redesign without first understanding why the change was necessary and what it’s goals were. There are exceptions when it’s a product / service that I have an existing relationship with, therefore likely someone targeted by the redesign. In which case I feel that I have enough prior experience of that product / service to offer more than just superficial critique.

    • http://www.logobird.com.au/blog Duane Kinsey

      Hi Paul, the initial reaction was the context in which I was using the word ‘success’. I agree with you that only time will tell if success also means a positive impact to the brand. These things are very subjective, however I still find them interesting to discuss.

  • http://twitter.com/rotologo Derek Oscarson

    All of these are improvements, some more than others. I think the UK Space logo falls a little short on execution but I like the idea. My favorite would be Workopolis. It’s simple and I think the color palette is very appealing.

    • http://www.logobird.com.au/blog Duane Kinsey

      Hi Derek, all are ascetically a step forward. I personally find Workopolis the most appealing as well. Cheers.

  • http://twitter.com/rotologo Derek Oscarson

    All of these are improvements, some more than others. I think the UK Space logo falls a little short on execution but I like the idea. My favorite would be Workopolis. It’s simple and I think the color palette is very appealing.

    • http://www.logobird.com.au/blog Duane Kinsey

      Hi Derek, all are ascetically a step forward. I personally find Workopolis the most appealing as well. Cheers.

  • http://twitter.com/noelster_sf Noel Adolph

    have a slight quibble with comedy central but otherwise a solid list of (mostly) successful logo redesigns for 2010 http://bit.ly/fNkzq0

    • http://www.logobird.com.au/blog Duane Kinsey

      Hi Noel, I was skeptical about the Comedy Central redesign at first, however I think the flexibility of the new design is going to prove to be a winner over the long term.

  • http://twitter.com/noelster_sf Noel Adolph

    have a slight quibble with comedy central but otherwise a solid list of (mostly) successful logo redesigns for 2010

    • http://www.logobird.com.au/blog Duane Kinsey

      Hi Noel, I was skeptical about the Comedy Central redesign at first, however I think the flexibility of the new design is going to prove to be a winner over the long term.

  • http://twitter.com/studiodino studiodino

    Like the Survey Monkey logo.

  • http://twitter.com/studiodino studiodino

    Like the Survey Monkey logo.

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  • http://twitter.com/doggdaze Mark Bailey

    I like the changes to them for the most part. I noticed that a lot of them chose to go with a design that was a bit more abstract which, design-wise does make it more appealing. (i.e. Caribou Coffee)

  • http://twitter.com/doggdaze Mark Bailey

    I like the changes to them for the most part. I noticed that a lot of them chose to go with a design that was a bit more abstract which, design-wise does make it more appealing. (i.e. Caribou Coffee)

  • Carlos

    I wouldn’t call the Comedy Central Logo succesful.
    It looks like the copyright symbol and the upside down ‘Central’ doesn’t speak ‘funny’ or ‘comedic’ but is rather boring.
    Comedy Central ? more like Copyright Capital Symbol of the world

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