A new Starbucks logo has been unveiled.
“we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”
– Howard Schultz, Starbucks president and CEO
A well executed logo redesign
As one of the most recognised brands in the world, this logo redesign is a bold move for Starbucks.
What the designers have essentially… Read more
The new Rio 2016 Summer Olympics logo was unveiled on New Year’s Eve at a Copacabana beach party in Brazil.
According to the official Rio 2016 Olympic games website:
The brand translates the Olympic spirit and the nature, feelings, and aspirations of the athletes, Rio and the cariocas. Different countries, athletes and peoples are joined in a warm embrace – in an individual and collective move, which at a second glance, reveals one of Rio’s most beautiful icons, a vibrant… Read more
It is hard to believe that 2010 is really coming to an end. I would like to take this opportunity to sincerely thank you for your support over the past year. Without it, this blog would not be possible.
As always, below you will find five of my favourite logo and identity design reads for the month.
In no particular order.
Logo and Identity Design Resources December 2010
The People’s Supermarket – via @ID_Designed
A beautifully executed identity system created by… Read more
Logo redesign and corporate rebranding is always a challenging, and often controversial undertaking for both the designer and organisation involved.
With the year drawing to a close, I thought it would be useful to take a look back at some of the more successful logo redesigns of 2010.
Disclosure: Each of the logo redesigns featured below were originally profiled on Brand New – one of the best resources for logo and identity design opinion. Please visit Brand New for logo commentary and to view… Read more
Have you ever wondered why some designers produce amazing work, while others just mediocre?
Great designers eat, breath and live design. Great designers are passionate about their work.
Most importantly however, great designers never stop learning.
Successful men, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or profession. Those who are not successful usually make the mistake of believing that the knowledge acquiring period ends when one finishes school. The truth is that schooling… Read more
Curious to see where other logo and identity designers work, I recently made a call-out to some of my friends and colleagues to submit a photo of their current studio or workspace setup.
Amongst the submissions there are some really inspiring and interesting setups.
Let the voyeurism begin.
Where logo and identity designers work
Sean Farrell (Brand Clay) – Twitter
Graham Smith (Imjustcreative) – Twitter
Pete Lacey (Chopeh) – Twitter
Jacob Cass (Just Creative Design) – Twitter
Leighton Hubbell – Twitter
Paul Galbraith –… Read more
November is coming to an end (where did the year go?) and it is that time again where I like to share some of the best logo and identity design resources for the month.
In no particular order, here are five of my favourite reads (or links) for the month.
1. Why a bigger logo can harm your brand via IdApostle
Can a logo be too big? You bet. How big is too big. Head over to IdApostle and read… Read more
From time to time I will be bringing you a look at what has been going on behind the scenes at Logobird.
The aim of the post is to share with you some recent personal developments and to keep you updated on what we have been working on.
Logobird has moved
Firstly, some of you may be aware that I have recently relocated interstate from Melbourne to the Gold Coast. The move is only temporary as my wife and I… Read more
For anyone outside of the design industry, finding a good logo designer can be a really frustrating experience. While there is a mountain of choice when it comes to hiring a designer, finding a quality designer can be a real challenge, especially if you don’t know what to look out for.
The intent of this article is to help guide individuals and businesses navigate the potential minefield of hiring a professional logo designer. For fellow designers wanting to identify how… Read more
It’s time for the monthly logo design resource roundup once again.
This month’s post has a slightly different format from those previous. I felt that the old ten link format was a little bloated, so this month the list has been reduced to just five links.
The links below are what I personally consider “must read”. I hope you find them valuable.
1. Unevolved Brands via Imjustcreative
Unevolved Brands is a study of logo and brand simplification, launched by Graham… Read more