Time to Refocus: Logo and Identity Design

Filed under: Branding, Logo Design, Our Work 8
Specialist Logo Designer

Some of our readers familiar with the site may have noticed a few changes recently, the biggest of which is that we have decided to refocus our business on logo and identity design, and are no longer offering web design services. Here are the reasons behind the decision: Logo and identity design is what we are best at While the extra income from doing a few web design projects was handy, over time it just became too much work for… Read more

HOW TO: Use Facebook Advertising to Get More Clients

Filed under: Social Media 16

If you would like to know how we secured more clients for our business using Facebook advertising – read on. Having become a little bit disgruntled with the rising cost of Google Adwords, I recently ran a 2 week micro-test of Facebook advertising. The rules were simple: 2 weeks, budget of $4 per day – see how many client we could secure. The results were outstanding. Three new clients in 2 weeks – all due to Facebook advertising, at the… Read more

Logobird Designs a Wolda 2009 Award Winner

Filed under: Branding, Logo Design 8
Logobird Designs

Exciting times here at Logobird. Last night we received a notification from Wolda (Worldwide Logo Design Annual) that one of our logo designs was selected as a winning entry in Wolda ‘09. As a winner of Wolda 2009 the logo will be featured in the Wolda ‘09 annual printed book. We will also get an honourable mention on the Wolda website and a very cool award certificate. The winning logo is featured below. The design was the original logo for… Read more

Are All Graphic Designers Logo Designers?

Filed under: Branding, Logo Design, Opinion, Posts 38
Question mark

This is a guest post by Erik Ford from we are pixel 8, a boutique design and marketing agency with offices in Los Angeles and New York. You can follow Erik on Twitter or read more of his writing on the wearepixel8 blog. I am a graphic designer. Does that mean I am a logo designer as well? I will start off by saying that the answer to that question is an emphatic no! Now, before you start screaming at… Read more

Australia Unlimited Logo: Another branding disaster?

Filed under: Branding, Logo Design, Opinion 16
Australia Unlimited Logo

A little over a week ago saw the release of the much anticipated Brand Australia logo, with the phrase “Australia Unlimited” termed to market Australia overseas. According to the official Brand Australia website “Brand Australia aims to better position Australia as a global citizen, global business partner and world class destination. Brand Australia will use the country’s many achievements to sell Australia as a unique, strong, fair and future-focused nation.” Fair enough. So what is the reasoning behind the new… Read more

Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

This week I had the opportunity to interview Ty Mattson, the Principal of California-based design studio Mattson Creative. Mattson Creative specialises in brand identity and has worked with brands such as Coca-Cola and The Discovery Channel. Celebrity clients include the likes of Lenny Kravitz and Maroon 5. I have admired Ty’s work for some time now and have previously featured his site in a previous post – 13 Must Follow Logo and Brand Identity Design Blogs . To say the… Read more

Selfish Self Promotion

Filed under: Opinion 1
Selfish self promotion

When is it OK to straight out ask someone to promote your content? You know, send someone an email or tweet and say something like “Hey, I wrote this really cool article, can you help me promote it? http://bit.ly/bO2hMo ” I am not sure if there is a cut and dry answer, however I believe there are many bloggers who are going about it the wrong way. Self Promotion or Self Demotion? Not a day would go by that I… Read more

Logo Designer Interviews: David Airey + Giveaway

Logo Designer Interviews: David Airey + Giveaway

This is the first post in a new series here on Logobird titled Logo Designer Interviews. In this series, we will be interviewing a number of renowned logo and brand identity designers to help provide an insight into their work. It is quite fitting that in this first edition, I had the opportunity to interview well respected design author and brand identity designer David Airey. David runs two highly successful graphic design blogs davidairey.com and logodesignlove.com, which late last year… Read more

Google Doesn’t Understand Professional Logo Design

Filed under: Branding, Logo Design, Opinion 40

Trying to find a professional logo designer via Google search is an absolute mine field. Why? Because, these days everybody SAYS they are a professional logo designer. However, often nothing could be further from the truth. The Google algorithm doesn’t understand professional logo design. Many of the self-proclaimed “professional logo design” firms that you find at the top of the Google search results may design logos, but how professional are they really? Do they understand professional logo design or are… Read more

How Can We Improve the Design Community?

Filed under: Opinion, Posts 64

The amount of noise in the online design community is incredible. By noise, I mean distraction. Distracting content that is just whizzing around in cyberspace not really adding any value to anyone or anything. Actually there is so much noise, that it is almost deafening. Due to this, it is becoming increasingly difficult to filter out what is useful from what is, well…rubbish. Think about it. There are already countless design blogs, and dozens more being launched everyday. There are… Read more

Beyond the Brief – Undertanding a Logo Design Client

Filed under: Branding, Logo Design 18
Creatives Understand

After first getting the initial details of a new logo design project, the first thing most designers want to do is fire-up Illustrator and start playing around with concepts. I know instinctively, that is what I usually want to do. In order to develop a logo that is truly representative of an organisation however, it is essential to gather as much information about your client as possible. In fact, I would argue that when it comes to designing a logo… Read more

13 Must Follow Logo and Brand Identity Design Blogs

Filed under: Branding, Logo Design 44

Below is a list of recommended logo and brand identity design related blogs. I have provided direct links to their RSS feeds, Twitter and Facebook pages to make it easier for you to subscribe, follow and fan. Brand New – RSS Brand New is a blog that operates as a platform for its followers to provide opinions on corporate and brand identity work. It is the spin-off of Speak Up, the previous forum for discussion that was closed a few… Read more

10 Inspirational Japanese Digital Illustrators and Artists

Filed under: Graphic Design 13
Japanese illustrators

The depth of artistic talent in Japan is simply amazing. From early 2005, I was fortunate enough to spend three years living and working in Tokyo. During that time I encountered many great designers and artists by whom I was both inspired and humbled. In this post, I have hand-selected ten Japanese digital illustrators and artists whose work is awe-inspiring. Some of them are well-renowned, while some are lesser-known. They are all extremely gifted. Most of the sites are in… Read more

23 Ways to Run a More Environmentally Sustainable Design Business

Filed under: Graphic Design 6
Recycle Logo From Recycling Bin

Sustainable design. Green design. Eco-design. Environmental design. Most of us understand what these terms mean, but how many of us really make an effort to run our design businesses in a more environmentally friendly way? The purpose of this post is to present to you some straight-forward steps you can take to make your design business more environmentally sustainable.  The practical application of sustainable design to client projects will be discussed in further detail in a future post. Recycle The… Read more

Our Logo Design Process

Filed under: Logo Design 9
Our logo design process

A well thought-out and efficiently executed logo design process is a must for long-term success as a logo designer.  The design process is certainly one of the key points of differentiation between the good and not-so-good designers in the industry. The aim of this post is to give you some insight into the process we use at Logobird. If you are client, this post will give you some insight into the work that goes on behind the scenes when we… Read more

The Principles of Good Logo Design

Filed under: Logo Design 21
Apple logo

Logo design is playing an increasingly vital role in the personalisation of companies, products, and services.  As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand. Designing an exceptional logo is time consuming and a lot of hard work.  To be able to interpret a design brief and come up with a design concept that distills the very essence of a company takes a very unique individual. Aside… Read more

The Logobird Blog Has Arrived!

Filed under: Logo Design 0

Welcome!  My name is Duane Kinsey and I am the co-founder of Logobird Designs, as well as the editor of the Logobird blog. The Logobird blog will primarily focus on what I love the most, logo design and brand identity. Other topics will include: Graphic Design Web Design Freelancing Tips Environmentalism Entrepreneurship Social Media In the interest of maintaining high quality posts, we will be posting here 1-2 times per week.  Going forward, there will also be guest posts by… Read more