New BankUnited Logo
BankUnited gets an attractive new logo/identity courtesy of Pentagram.
The existing BankUnited logo featured an illustration of a palm tree that attached the company to Florida. The new bank plans on expanding to markets beyond the region, and the designers have created an abstract symbol called “the bridge,” based on the curving forms of the letters B and U. The icon is inspired by the causeways of Miami, but also represents a bridge between south and north, local and global, today and tomorrow, now and the future. The identity captures the aspirations of both BankUnited and its customers.
Very nice work. I’m a fan.