Essential Logo and Identity Design Resources on Twitter

Filed under: Branding, Logo Design, Resources 32

When I first started using Twitter, I had no idea how to find the best logo and identity designers to follow. I knew some of the more well-know identity design bloggers were on Twitter, however there were many other people and resources that took months to discover. The goal of the list below is to become a comprehensive resource of logo and identity design resources on Twitter. It will be updated frequently. The list has been split into three categories.… Read more

Logo and Brand Identity Design Resources July 2010

Filed under: Branding, Logo Design, Resources 5
Logo Design Resources July 2010

This is a new series on Logobird where I will be posting a hand-selected roundup of the best logo and identity design related articles at the end of each month. July has been an absolutely huge month packed with awesome posts about logo and identity design. Originally, 18 articles were on the short list, however in the interest of keeping it somewhat brief, I cut the list down to what I thought were the 12 very best. The posts are… Read more

Logo Design Love Book Review Plus Giveaway

Filed under: Branding, Logo Design 109
Logo Design Love

This is a somewhat belated review of one of my favourite design books published in the last 12 months, Logo Design Love: a guide to creating iconic brand identities, by David Airey. I first purchased my copy of Logo Design Love back in January, however given that I have just read it for a second time I thought this was the perfect opportunity to post a brief review. Giveaway: We are also giving away a brand new copy of Logo… Read more

Developing an Effective Logo Design Brief

Logo Design Brief

This post was written with the client in mind, however may also prove to be a useful resource for other designers. To develop an effective brand identity for your business it is essential that you are proactively involved in the process from the start. A designer can’t possibly hope to design an effective logo without your input, which is why the very first step in a logo design process should always be the development of a detailed design brief. The… Read more

Logo and Brand Identity Design Resources June 2010

Filed under: Branding, Logo Design, Resources 6
Logo Design Resources June 2010

There are so many articles published every month, it can be really difficult to keep up with the great ones. This post is a monthly roundup of my favourite logo and identity design articles for the month of June 2010. If you find this collection of resources useful please let me know, and I will make it a monthly staple here. I hope you enjoy! Importance of Questionnaires in Logo Design and 7 Fantastic Resources Have you ever wondered how… Read more

Time to Refocus: Logo and Identity Design

Filed under: Branding, Logo Design, Our Work 8
Specialist Logo Designer

Some of our readers familiar with the site may have noticed a few changes recently, the biggest of which is that we have decided to refocus our business on logo and identity design, and are no longer offering web design services. Here are the reasons behind the decision: Logo and identity design is what we are best at While the extra income from doing a few web design projects was handy, over time it just became too much work for… Read more

Are All Graphic Designers Logo Designers?

Filed under: Branding, Logo Design, Opinion, Posts 38
Question mark

This is a guest post by Erik Ford from we are pixel 8, a boutique design and marketing agency with offices in Los Angeles and New York. You can follow Erik on Twitter or read more of his writing on the wearepixel8 blog. I am a graphic designer. Does that mean I am a logo designer as well? I will start off by saying that the answer to that question is an emphatic no! Now, before you start screaming at… Read more

Australia Unlimited Logo: Another branding disaster?

Filed under: Branding, Logo Design, Opinion 16
Australia Unlimited Logo

A little over a week ago saw the release of the much anticipated Brand Australia logo, with the phrase “Australia Unlimited” termed to market Australia overseas. According to the official Brand Australia website “Brand Australia aims to better position Australia as a global citizen, global business partner and world class destination. Brand Australia will use the country’s many achievements to sell Australia as a unique, strong, fair and future-focused nation.” Fair enough. So what is the reasoning behind the new… Read more

Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

This week I had the opportunity to interview Ty Mattson, the Principal of California-based design studio Mattson Creative. Mattson Creative specialises in brand identity and has worked with brands such as Coca-Cola and The Discovery Channel. Celebrity clients include the likes of Lenny Kravitz and Maroon 5. I have admired Ty’s work for some time now and have previously featured his site in a previous post – 13 Must Follow Logo and Brand Identity Design Blogs . To say the… Read more

Logo Designer Interviews: David Airey + Giveaway

Logo Designer Interviews: David Airey + Giveaway

This is the first post in a new series here on Logobird titled Logo Designer Interviews. In this series, we will be interviewing a number of renowned logo and brand identity designers to help provide an insight into their work. It is quite fitting that in this first edition, I had the opportunity to interview well respected design author and brand identity designer David Airey. David runs two highly successful graphic design blogs and, which late last year… Read more

Beyond the Brief – Undertanding a Logo Design Client

Filed under: Branding, Logo Design 18
Creatives Understand

After first getting the initial details of a new logo design project, the first thing most designers want to do is fire-up Illustrator and start playing around with concepts. I know instinctively, that is what I usually want to do. In order to develop a logo that is truly representative of an organisation however, it is essential to gather as much information about your client as possible. In fact, I would argue that when it comes to designing a logo… Read more

13 Must Follow Logo and Brand Identity Design Blogs

Filed under: Branding, Logo Design 44

Below is a list of recommended logo and brand identity design related blogs. I have provided direct links to their RSS feeds, Twitter and Facebook pages to make it easier for you to subscribe, follow and fan. Brand New – RSS Brand New is a blog that operates as a platform for its followers to provide opinions on corporate and brand identity work. It is the spin-off of Speak Up, the previous forum for discussion that was closed a few… Read more

Our Logo Design Process

Filed under: Logo Design 9
Our logo design process

A well thought-out and efficiently executed logo design process is a must for long-term success as a logo designer.  The design process is certainly one of the key points of differentiation between the good and not-so-good designers in the industry. The aim of this post is to give you some insight into the process we use at Logobird. If you are client, this post will give you some insight into the work that goes on behind the scenes when we… Read more

The Principles of Good Logo Design

Filed under: Logo Design 21
Apple logo

Logo design is playing an increasingly vital role in the personalisation of companies, products, and services.  As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand. Designing an exceptional logo is time consuming and a lot of hard work.  To be able to interpret a design brief and come up with a design concept that distills the very essence of a company takes a very unique individual. Aside… Read more