The Ultimate Productivity Tip for Logo Designers

| Filed under: Logo Design, Opinion 22
Ultimate Productivity Tip for Logo Designers

Picture this. You sit down in front of your computer in the morning, eager and ready to get some work done. Suddenly, you realise that a couple of hours have passed and you are still on TweetDeck, trawling though Google Reader and checking emails. You wonder to yourself, what on earth happened to the last 3 hours… I am sure that the situation above will sound familiar to many of you. It was a regular problem for me, that was… Read more

Time to Refocus: Logo and Identity Design

| Filed under: Branding, Logo Design, Our Work 8
Specialist Logo Designer

Some of our readers familiar with the site may have noticed a few changes recently, the biggest of which is that we have decided to refocus our business on logo and identity design, and are no longer offering web design services. Here are the reasons behind the decision: Logo and identity design is what we are best at While the extra income from doing a few web design projects was handy, over time it just became too much work for… Read more

Logobird Designs a Wolda 2009 Award Winner

| Filed under: Branding, Logo Design 8
Logobird Designs

Exciting times here at Logobird. Last night we received a notification from Wolda (Worldwide Logo Design Annual) that one of our logo designs was selected as a winning entry in Wolda ‘09. As a winner of Wolda 2009 the logo will be featured in the Wolda ‘09 annual printed book. We will also get an honourable mention on the Wolda website and a very cool award certificate. The winning logo is featured below. The design was the original logo for… Read more

Are All Graphic Designers Logo Designers?

| Filed under: Branding, Logo Design, Opinion, Posts 38
Question mark

This is a guest post by Erik Ford from we are pixel 8, a boutique design and marketing agency with offices in Los Angeles and New York. You can follow Erik on Twitter or read more of his writing on the wearepixel8 blog. I am a graphic designer. Does that mean I am a logo designer as well? I will start off by saying that the answer to that question is an emphatic no! Now, before you start screaming at… Read more

Australia Unlimited Logo: Another branding disaster?

| Filed under: Branding, Logo Design, Opinion 16
Australia Unlimited Logo

A little over a week ago saw the release of the much anticipated Brand Australia logo, with the phrase “Australia Unlimited” termed to market Australia overseas. According to the official Brand Australia website “Brand Australia aims to better position Australia as a global citizen, global business partner and world class destination. Brand Australia will use the country’s many achievements to sell Australia as a unique, strong, fair and future-focused nation.” Fair enough. So what is the reasoning behind the new… Read more

Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

| Filed under: Branding, Giveaways, Interviews, Logo Design 60
Logo Designer Interviews: Ty Mattson + Lost Poster Giveaway

This week I had the opportunity to interview Ty Mattson, the Principal of California-based design studio Mattson Creative. Mattson Creative specialises in brand identity and has worked with brands such as Coca-Cola and The Discovery Channel. Celebrity clients include the likes of Lenny Kravitz and Maroon 5. I have admired Ty’s work for some time now and have previously featured his site in a previous post – 13 Must Follow Logo and Brand Identity Design Blogs . To say the… Read more

Logo Designer Interviews: David Airey + Giveaway

| Filed under: Branding, Giveaways, Interviews, Logo Design 35
Logo Designer Interviews: David Airey + Giveaway

This is the first post in a new series here on Logobird titled Logo Designer Interviews. In this series, we will be interviewing a number of renowned logo and brand identity designers to help provide an insight into their work. It is quite fitting that in this first edition, I had the opportunity to interview well respected design author and brand identity designer David Airey. David runs two highly successful graphic design blogs and, which late last year… Read more

Google Doesn’t Understand Professional Logo Design

| Filed under: Branding, Logo Design, Opinion 40

Trying to find a professional logo designer via Google search is an absolute mine field. Why? Because, these days everybody SAYS they are a professional logo designer. However, often nothing could be further from the truth. The Google algorithm doesn’t understand professional logo design. Many of the self-proclaimed “professional logo design” firms that you find at the top of the Google search results may design logos, but how professional are they really? Do they understand professional logo design or are… Read more

Beyond the Brief – Undertanding a Logo Design Client

| Filed under: Branding, Logo Design 18
Creatives Understand

After first getting the initial details of a new logo design project, the first thing most designers want to do is fire-up Illustrator and start playing around with concepts. I know instinctively, that is what I usually want to do. In order to develop a logo that is truly representative of an organisation however, it is essential to gather as much information about your client as possible. In fact, I would argue that when it comes to designing a logo… Read more

13 Must Follow Logo and Brand Identity Design Blogs

| Filed under: Branding, Logo Design 44

Below is a list of recommended logo and brand identity design related blogs. I have provided direct links to their RSS feeds, Twitter and Facebook pages to make it easier for you to subscribe, follow and fan. Brand New – RSS Brand New is a blog that operates as a platform for its followers to provide opinions on corporate and brand identity work. It is the spin-off of Speak Up, the previous forum for discussion that was closed a few… Read more

Our Logo Design Process

| Filed under: Logo Design 9
Our logo design process

A well thought-out and efficiently executed logo design process is a must for long-term success as a logo designer.  The design process is certainly one of the key points of differentiation between the good and not-so-good designers in the industry. The aim of this post is to give you some insight into the process we use at Logobird. If you are client, this post will give you some insight into the work that goes on behind the scenes when we… Read more

The Principles of Good Logo Design

| Filed under: Logo Design 21
Apple logo

Logo design is playing an increasingly vital role in the personalisation of companies, products, and services.  As the cornerstone of brand identity, a good logo helps set the stage for the development of a successful and long-lasting brand. Designing an exceptional logo is time consuming and a lot of hard work.  To be able to interpret a design brief and come up with a design concept that distills the very essence of a company takes a very unique individual. Aside… Read more

The Logobird Blog Has Arrived!

| Filed under: Logo Design 0

Welcome!  My name is Duane Kinsey and I am the co-founder of Logobird Designs, as well as the editor of the Logobird blog. The Logobird blog will primarily focus on what I love the most, logo design and brand identity. Other topics will include: Graphic Design Web Design Freelancing Tips Environmentalism Entrepreneurship Social Media In the interest of maintaining high quality posts, we will be posting here 1-2 times per week.  Going forward, there will also be guest posts by… Read more