MIT Media Lab: A Logo with 40,000 Different Variations [Video]

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Taking dynamic identities to the extreme, MIT Media Lab gets a fresh new logo, with no less than 40,000 variations. The identity system was designed by Brooklyn-based Richard The. Here is an except explaining his reasoning behind the logo: The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a… Read more

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