The Power of Marketing

Filed under: Chirps 4

In light of the recent tragic events in Japan, here is a graphic that will challenge your perception of reality. I know it challenged mine. For every person killed by nuclear power generation, 4,000 die due to coal, adjusted for the same amount of power produced… I think that any time reality doesn’t match your expectations, it means that marketing was involved. Perhaps it was advertising, or perhaps deliberate story telling by an industry. Or perhaps it was just the… Read more

HOW TO: Use Facebook Advertising to Get More Clients

Filed under: Social Media 16

If you would like to know how we secured more clients for our business using Facebook advertising – read on. Having become a little bit disgruntled with the rising cost of Google Adwords, I recently ran a 2 week micro-test of Facebook advertising. The rules were simple: 2 weeks, budget of $4 per day – see how many client we could secure. The results were outstanding. Three new clients in 2 weeks – all due to Facebook advertising, at the… Read more

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