Google Doesn’t Understand Professional Logo Design

Filed under: Branding, Logo Design, Opinion 40

Trying to find a professional logo designer via Google search is an absolute mine field. Why? Because, these days everybody SAYS they are a professional logo designer. However, often nothing could be further from the truth. The Google algorithm doesn’t understand professional logo design. Many of the self-proclaimed “professional logo design” firms that you find at the top of the Google search results may design logos, but how professional are they really? Do they understand professional logo design or are… Read more

Beyond the Brief – Undertanding a Logo Design Client

Filed under: Branding, Logo Design 18
Creatives Understand

After first getting the initial details of a new logo design project, the first thing most designers want to do is fire-up Illustrator and start playing around with concepts. I know instinctively, that is what I usually want to do. In order to develop a logo that is truly representative of an organisation however, it is essential to gather as much information about your client as possible. In fact, I would argue that when it comes to designing a logo… Read more