A new Starbucks logo has been unveiled.
“we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”
– Howard Schultz, Starbucks president and CEO
A well executed logo redesign
As one of the most recognised brands in the world, this logo redesign is a bold move for Starbucks.
What the… Read more
This guest post was written by Paul Galbraith, a freelance logo designer based in the UK, who works with clients worldwide to produce successful logos, identities and rebrands for all types of businesses.
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With thousands of logos being created each year, it makes it extremely difficult for new ones to be designed that have something distinguishable to make them stand out, whilst staying simple enough to be memorable. This difficulty could well mean you’re producing logos that, although well… Read more
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