Rio 2016 Olympics Logo

Filed under: Branding, Logo Design, Opinion 26
Rio 2016 Olympics Logo

The new Rio 2016 Summer Olympics logo was unveiled on New Year’s Eve at a Copacabana beach party in Brazil. According to the official Rio 2016 Olympic games website: The brand translates the Olympic spirit and the nature, feelings, and aspirations of the athletes, Rio and the cariocas. Different countries, athletes and peoples are joined in a warm embrace – in an individual and collective move, which at a second glance, reveals one of Rio’s most beautiful icons, a vibrant… Read more