Comments on: Australia Unlimited Logo: Another branding disaster?

By: Duane Kinsey

Duane Kinsey — Fri, 28 May 2010 01:47:27 +0000

It isn’t a disaster yet Paul. However it will be if the campaign does’t succeed.
The stakes are high because the Australian government will be outlaying $20 million. I don’t want to see that much money being wasted.
You are right – success will all come down to implementation. The bland logo and questionable “Australia Unlimited” tagline is not a good start.

By: Duane Kinsey

Duane Kinsey — Fri, 28 May 2010 01:47:00 +0000

By: Duane Kinsey

Duane Kinsey — Fri, 28 May 2010 01:40:58 +0000

Good points Radu. The video does give the logo some life that isn’t expressed by the static images.

By: Duane Kinsey

Duane Kinsey — Fri, 28 May 2010 01:40:00 +0000

Good points Radu. The video does give the logo some life that isn’t expressed by the static images.

By: Paul Galbraith

Paul Galbraith — Thu, 27 May 2010 09:45:42 +0000

I wouldn't call it a branding disaster Duane, but for me it comes off rather bland and doesn't capture the enthusiasm for Australia that I think it should. How successful it will be depends on how well the whole campaign is implemented, though going by the website which is just so dull and dated, it's not looking promising. Latest Post: How the Pros and Cons of Spec Work Impact You

By: Paul Galbraith

Paul Galbraith — Thu, 27 May 2010 09:45:00 +0000

By: Radu

Radu — Thu, 27 May 2010 06:50:01 +0000

I agree with you about the logo being quite disappointing. However, I did notice something in the video: the arrows actually work in that setting. In the static version the arrows seem oddly placed and yes, the right one does remind of New Zealand, while in the video they [the arrows] are a welcomed and well used piece of visual communication (particularly expressing progress).
I really don’t know whether it will be successful or not, but if it will, I won’t be surprised. As long as the rest of the brand image is well built, the logo might work.

By: Radu

Radu — Thu, 27 May 2010 06:50:00 +0000

By: Și alții au probleme cu brand-ul e țară… // Suc de portocale !

Și alții au probleme cu brand-ul e țară… // Suc de portocale ! — Mon, 24 May 2010 19:18:31 +0000

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By: Tweets that mention Australia Unlimited Logo Disaster | Logobird -- Topsy.com

Mon, 24 May 2010 08:13:35 +0000

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